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SENIOR THESIS PROJECT
- Instructor Jack Kobayashi -
PROJECT BRIEF
Renewing the Scandinavian influence in Volvo’s potential electric flagship vehicle Embla. To provide CMF interior and exterior proposals for a show car in 2024 to showcase in the North American International Auto Show, inspired to produce a limited edition to sell in North America by 2027
KEY ATTRIBUTES
DESIGN DIRECTION
TARGET CONSUMER
NORTH AMERICAN TREND INSIGHTS - 2027
TARGET CONSUMER
SCANDINAVIAN CULTURE RESEARCH
VOLVO'S CURRENT EXTERIOR COLORS
BENCHMARKING
SHOW CAR
EV
EXTERIOR COLOR EVALUATION FOR FUTURE
SHOW CAR 2024
CMF CONCEPT
EXTERIOR CHARACTER COLOR
INTERIOR MOOD BOARD & MATERIALS
COLOR BLOCKING
SHOW CAR RENDER
ADOBE SUBSTANCE DIGITAL MATERIAL BOARD
PHYSICAL MATERIAL BOARD
INTERIOR MATERIALS
EXTERIOR PAINT CREATION
LIMITED EDITION 2027
CMF CONCEPT
EXTERIOR CHARACTER COLOR
INTERIOR MOOD BOARD & MATERIALS
COLOR BLOCKING
LIMITED EDITION RENDER
ADOBE SUBSTANCE DIGITAL MATERIAL BOARD
PHYSICAL MATERIAL BOARD
INTERIOR MATERIALS
EXTERIOR PAINT CREATION
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